At some time in the future I'll be writing a review of The Meaning of the 21st Century by James Martin.
In it he mentions "the tragedy of the commons" and how companies should factor in the cost to society and cost to the environment of their activities, as well as more familiar expenditures.
These ideas are similar to those explored by Genichi Taguchi in the eponymous Taguchi method of industrial design.
Just thinking aloud. Read and prosper.
Slightly later: LARRY NIVEN'S WRITTEN A NEW KNOWN SPACE BOOK! Thanks.