The Accidental Pornographer: not actually a review

A brief summary of lessons learned from The Accidental Pornographer:

1. Do not fall in love with the concept before you have scoped out opportunities for expansion. Griffiths discovers that the potential market for his product is smaller than he assumed only after he is well into it.
   
2. Do not get hypnotised by the prestige of others. Griffiths uses M&C Saatchi for marketing, despite their high-cost.
   
3. In planning your cash-flow always bear in mind the worst case scenario.
   

I've actually met the author, Gavin Griffiths, though I didn't know who he was at the time. I was working in our local branch of WH Smith and he came in to ask if we had this book in stock, as he had written it and wanted to know if it had hit the shelves yet.

My fleeting impression of him was of an earnest and unobjectionable individual. This is reinforced by his book and his blog.

The book is recommended for much the same reasons as Paul Carr's book Bringing Nothing to the Party. It is story of business failure, though neither Carr or Griffiths fail completely.

And you learn more from failure than you learn from success. Karl Popper teaches us this.